A food pop-up that trades clichés for authenticity, a tribute to asian cuisine and to travelling.
Client: Flying Tables - Jiulong Yu
Role: Art Direction, Branding, Social Media, Photography
Flying Tables of...
Flying Tables is a pop-up that turns dining into travel. Led by chef Jiulong Yu, each edition lands in a new destination: Thailand, Sichuan, soon Chiang Mai. Guests are invited to taste dishes they’d rarely encounter abroad. No stereotypes, no shortcuts, just a passport to authentic flavors.
My role was to give this journey a visual identity. I designed a logo in a custom serif, a subtle nod to old travel maps reimagined for today. The brand flexes with each stop: vibrant palettes drawn from Thai markets, delicate porcelain blues for Sichuan.
